Marketing on Tap

a podcast about all things digital marketing

Episode 30

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Published on:

21st Mar 2019

1:32am

Episode 30: Encrypted Messaging - Facebook No More?

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In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone has been using for the last 10+ years has basically been side-stepped.

While Zuckerberg states that "public Facebook" will continue in some form, he sees private, one-to-one or one-to-few conversations as the new standard. If this is the case, the implications for all users of Facebook - individuals, brands, advertisers, and more - could be huge.

In this week's episode of Marketing on Tap, we look at why Zuckerberg may be initiating this pivot, what it means for the future of the platform, and how businesses can get ahead of the curve before the chance is gone.

Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

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Episode 29

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Published on:

13th Mar 2019

5:52pm

Episode 29: Cause Marketing - Do Consumers Care?

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As both Nike and Gillette have shown in recent months, cause marketing is becoming an increasingly core part of a brand's marketing strategy. From societal and political issues and more, businesses aren't afraid to take a definitive stand when it comes to potentially controversial topics.

But does this have an impact on the brand's perception with consumers and, more importantly, sales and revenue? Does cause marketing attract consumers, or turn them off?

In this week's episode of Marketing on Tap, we look at how brands are adapting to the new consumer behaviours when it comes to causes they believe in, and whether they're genuinely altruistic or simply riding a trend.

Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

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Episode 28

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Published on:

7th Mar 2019

9:52pm

Episode 28: Streaming Wars - Netflix and Chill

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With Disney's streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for users of online streaming services?

Will the likes of the video game crash of the 80's, and the music wars that saw Napster disappear under the onslaught of Apple, Spotify, and more be repeated with online video streaming? Or is there enough room for everyone at the table?

In this week's episode of Marketing on Tap, we look at how online streaming is adapting, and ask can it continue the way it is, or is there a "winner takes all" scenario looming?

Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

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Episode 27

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Published on:

27th Feb 2019

7:56pm

Episode 27: Boycott Marketing: Wendy's and Marvel/DC

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Fast food chain Wendy's is facing major backlash on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the fast food supply chain.

As the calls for Wendy's to join the program grow, and marches are organized around the U.S. to add extra pressure, Wendy's seems to be digging in instead of acknowledging the increasingly bad press.

In this week's episode of Marketing on Tap, we look at Wendy's reaction, and ask if "the marketing of boycotting" is now a thing that brands use to both diversify their customers and identify the ones that will buy their product regardless.

Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

Mentioned in today's show:

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Episode 26

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Published on:

21st Feb 2019

7:25am

Episode 26: Social Media Addiction - Marketing's Downfall?

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As research continues to show, social media addiction is a growing problem, and one that's causing serious problems when it comes to our mental and physical health.

But whose responsibility is it to find a solution to this growing issue - the networks and users of them, or do marketers have a responsibility on how they use tactics like gamification of products to instil further desire?

In this week's episode of Marketing on Tap, we start the conversation around the long-term effects of social media addiction, and ask how we can turn the tide back before it's too late. Look out for more discussions on this in future episodes.

Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

Read the transcript

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About the Podcast

Marketing on Tap
tips and insights on digital marketing
In this popular digital marketing podcast, marketers, authors, and craft beer enthusiasts Sam Fiorella and Danny Brown enjoy a hoppy discussion about all things digital over a cheeky pint – or two.

Topics on the menu include influence marketing, social media, brand advocacy, and a taste testing of real world digital marketing campaigns (some are smooth, others don’t sit so well).

Don’t forget to stick around for last call, where the boys will serve you up one final marketing takeaway that you can go out and apply in the real world.

The Marketing on Tap digital marketing podcast is a great primer before the weekend.

About your hosts

Danny Brown

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Over the last 20 years in the Marketing field, Danny has delivered results for some of the biggest organizations in the technology, digital and consumer industries including Ontario Lottery Gaming Corporation, BlackBerry, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics. He is the co-author of “Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing” from Que/Pearson, as well as the author of three other books including “The Parables of Business”. Danny holds an Associate of Marketing degree from the Chartered Institute of Marketing in the UK and is a multiple award-winning marketer and blogger; voted one of Canada’s Top 50 Marketing Blogs; and won the Hive Award for Best Social Media Blog at the South by Southwest festival.

Sam Fiorella

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With almost 30 years senior sales and marketing experience under his belt, having lead the strategy and development for over 1800 digital projects for some of the world’s largest companies and marketing agencies, Sam heads up the digital & customer experience practice here at Sensei. During this time, he has developed and managed interactive marketing campaigns for AOL America, Sears Travel, Intrawest Resort Properties, GM/Saturn, American Idol, Snyder’s of Hanover, Kraft Foods, and hundreds more, including work for dozens of leading agencies around North America. Further, Sam has designed/developed many “world-first” web-based platforms including the world’s first web-based campground reservation system, the world’s first web-based airport crisis communication platform, and the world’s first interoperable suite of marketing technologies for advertising agencies. Sam has co-authored Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing, published by Pearson Publishing and takes time to teach advanced digital and social marketing strategies as an adjunct professor at Rutger’s Center for Management Development and professor at Seneca College in Toronto. Sam is also a regular Digital and Social Media commentator on CBC Radio.